Laura A. Piazza

| Employment | Photography | Partial Client List | Education |

EMPLOYMENT

• Create a logo and identity for an existing College with no former brand or consistent look.
• Create designs for the College that it fits within The University of New Hampshire's existing identity, yet that speak more to the urban look and feel that the Manchester campus prides themselves on.
• Design all print collateral for the College including brochures, postcards, flyers, posters, catalogs, bulletins and a variety of other print pieces.
• Redesign the web site so that it was easier to navigate and fit within the new brand I created for the College.

• Demonstrate creative layout and design skills in projects such as product guides, data sheets, tradeshow panels and trade show booths, all within the company's established design parameters.


• Successfully pick-up or pass off projects in a job-sharing type position with another freelance designer.

• Design and production for projects ranging from retail marketing to identity branding, for a variety of clients with differing needs, ranging from local garden centers and hardware stores to large universities and ski areas.


• Assumed responsibility for an established 56-page monthly snowmobiling newspaper. Tasks include design and layout of ads, articles, and features, proofreading, and supplying printer with flats - all in collaboration with the client.


• Take existing ads, brochures or other marketing and reformat to desired specifications as well as work from concept to finish design.

• Responsible for scheduling, laying out, and sending nine monthly newsletters to press and coordinating layout with five editors in four locations throughout the Northeast and internationally.


• Completed numerous successful design projects, including brochures, book covers, CD covers, direct mail pieces, magazine ads, product shots and more, from initial design through final stages of printing.


• Designed company web site as well as banner ads to market products and services on other web sites.

• Responsible for the design of Executive Talent Journal - an 88-page quarterly publication - including the cover story, seven feature articles, and five departments.


• Hired illustrators and photographers to create art for articles and orchestrated photo shoots - also assumed the role of photographer.


• Worked with art director, editor, and proofreader to get pages press-ready, then reviewed and approved proofs from printshop.

• Responsible for layout of three newsletters and design of marketing pieces for company products.

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PHOTOGRAPHY

• Co-owner of Natural Expressions Wedding Photography. Designed logo and all marketing materials such as brochures, letterhead, business cards and our web site www.naturalexpressions-photo.com, to which I perform maintenance on a monthly basis.


• Product photography


• Environmental portraits


• Acted as a consultant for Vermont Color Photo Lab. Responsible for staff instruction on color management, digital manipulation, and restoration of photographs using Adobe Photoshop


• Photographs exhibited at Harbor Gallery in Sunapee, NH

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PARTIAL CLIENT LIST

• A Fine Image
• Benchmark Recruiting Services, Inc.
• Designs on the Rocks
• Harbor Gallery
• Moments to Cherish
• Mount Snow Ski Resort
• Sullivan, Brownell, Davies
• Vermont Soy Candles
• Vista Print
• Vital & Ryze Advertising Agency

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EDUCATION

ADDITIONAL TRAINING

• Web Writing 1 (Keene State College)
• Web Graphics 1 (Keene State College)
• Mastering Adobe Photoshop (CompuMaster)
• Introduction to Internet and Web Authoring (UNH Manchester)
• Multimedia: Introduction and Applications (UNH Manchester)
• Photoshop Seminar (Boston, MA)

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